Search Smart Marketing News
Recent Search Smart Marketing News
July 21, 2011
Enjoy a great summer evening meeting other local business leaders as Search Smart Marketing sponsors the Westchester County Association's Connecting Westchester event at the Mansion@Renaissance Hotel.
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Previous Events
June, 2011
David Hoffman participated on the panel discussion sponsored by the Westchester County Association
June 3, 2011
Kate Hamilton-Miller provided an in-depth tour of Google Analytics as part of 341 Studios Roundtable Series covering “Web Site Technology & Design”.
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May 17, 2011
David Hoffman was the featured presenter discussing “Search Engine Marketing for Small Business” at the Hudson Fusion “eMarketing DeGeeked” small business series.
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March 10, 2011
Visit us at the MegaMixer Business Expo, Westchester's premier business event, at the Rye Town Hilton
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March, 2011
Read Kate Hamilton-Miller's review of Google Places in the Westchester County Association's March EConnections newsletter. Read full article...
February 15, 2011
David Hoffman will be speaking to participants at the Westchester Community College Academy of Entrepreneurial Excellence.
September 2010
Learn what local businesses are doing to reinvent themselves in the new economy. David Hoffman will be on the Westchester County Associations panel discussion “You've Survived, Now What?”
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July 2010
Search Smart Marketing to Sponsor WCA Event
Search Smart Marketing is proud to sponsor the Westchester County Association's Summer Networking Evening.
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June 2010
2010 Digital Media Panel: Utilizing New Technology to Achieve Your Marketing Goals.
Search Smart Marketing's David Hoffman will be a panelist at Pamal Broadcasting's Digital Media Seminars on June 2nd and June 3rd.
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March 2010
Come join us at the 2010 Business Council of Westchester MegaMixer Business Expo on March 18th. Search Smart Marketing is proud to participate on the 2010 and 2011 Event Committees.
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June 29, 2009
As a regular contributor to the Westchester County Business Journal, David's latest article, entitled The Tweet Smell of Success: New Technologies Offer Great Online Marketing Opportunities, covers social media and the ways in which small businesses can utilize points of interaction like Twitter and Facebook to connect with potential clients.
Have you “Binged” any information today? Sent a “Tweet” to your “followers”? Or “friended” someone new on “Facebook”?
If you can answer “yes” to at least two of these questions, you probably have a good sense of where the Internet is today and the communications opportunities the latest technologies offer to marketers. But if you’re still getting comfortable with the idea of “Googling” someone in public, it’s probably time to become acquainted with the apps your kids grew tired of months ago when businesses began discovering ways to use them to speak to their audiences.
Search Engine Optimization
Search Engines are often “challenged” but it's not by choice; they'd love nothing more than to fulfill their SEO mission of accurately indexing web sites, videos, blogs and news stories.
Pay-Per-Click Management
Search Smart Marketing helps companies by setting up and managing optimized PPC campaigns that are cost-effective and reach their objectives.
Social Media Marketing
While creating a Facebook, Twitter or LinkedIn page is fairly simple, their ROI is pretty low unless you have a well-thought out plan to incorporate them into your business communications.